My Role: Creative Director + Live Action Director
Production Studio: Sibling Rivalry + BYT
B&H Photo is a New York City icon with a loyal following. My challenge was to generate brand awareness through YouTube content, an exciting first for this humble brand.
We collaborated with Google on a strategic deep dive- evaluating company values, perception, and purpose. These intangibles led us to an authentic, personality driven approach that emphasizes their integrity and passion with a hand done, organic aesthetic.
Our process included ideation, writing, design, photography, live action and did we mention VO? We hand picked Ed Burns- the quintessential New Yorker, independent filmmaker, and B&H super fan as the brand voice.
Design & Animation: Lauren Infante, Colin Hess
Producer: Tracey McDonough