Role: Project Lead: Creative Direction + Design
This year, BET wanted to launch their 2015 Upfront with a bang.The goal was to take the traditional sales presentation and transform it into an immersive, sexy, fun and memorable experience.
Our solution was to create a hyper graphic, bold mashup of visual styles and materials in one energetic, fast paced edit.
Logistically, the graphics needed to feel custom but easily customizable. The approach to design needed to inform an array of toolkit deliverables including: title cards, lower thirds, backgrounds, transitions, signage / posters and print collateral.
Design: Adam Wentworth, Tom Edwards, Sinan Buyukbas
Lead 2d Animator: Andrew Brown
C4DAnimators: Julia Siemon, Sinan Buyukbas
Maya Animators: Aldo Gonzalez
Editor: Bill Saunders