Role: Project Lead: Creative Direction + Design
Recognition: PromaxBDA Gold 2015
In 2015, Centric relaunched as “The First Network Designed for Black Women: ” A modern multi-platform lifestyle brand, boldly celebrating the multi-dimensional world of Black women.
Our goal from the start was to create unique, creative and expressive space where all black women could feel welcome.We wanted to reflect the complexity and depth of our audience with modernity, style and attitude.
Our solution was to create a densely layered brand– an expressive, ever-changing recipe of color, photography, texture, pattern, typography
ECD: Greg Hahn
Producer: Jennifer Brogle
Art Director: Adam Wentworth
Designers: Adam Grabowski, Adam Wentworth, Danny Ruiz, Caleb Halter
Lead Animator: Andrew Brown