Role: Project Lead: Creative Direction + Design
Recognition: Featured in Creative Review
Channel 5 is one of only five terrestrial channels in the UK- reaching 45 million people each month. The breadth and depth of their content can’t be summed up easily: They offer docs, drama, sports, travel, film and news. With a recent acquisition by Viacom, and tons of new content, we were tasked with elevating this master brand and their family sub-brands as well.
The new mark does most of the heavy lifting. Comprised of 5 unique pieces, it speaks to the distinct and diverse components of the brand, but as a whole feels balanced, modern and playful.
The visual identity of the brand leverages these pieces, built entirely around the deconstruction of the logo. The pieces assemble and disassemble and act as a window into the different facets of the brand.
ECD: Greg Hahn
Lead Animator: Andrew Brown
Designers: Caleb Halter, Andrew Brown