Role: Project Lead: Creative Direction + Design
The Legacy Duffle is the breakout star of Coach's new legacy collection. We were asked to highlight the mix-and-match modularity of the Duffle Kit.
Using product photography, strategic typography and the natural colors of the Duffle - we crafted a spot that is a poppy celebration of the historic handbag. The film was displayed online and in stores
ECD: Greg Hahn
Design: Dylan Mulvaney
Animation: Irene Park
Producer: Lisa Munoz