My Role: Live-Action Director, Creative Director + Designer
Production Company: Imaginary Forces
I was tasked with creating a series of brand films that would help launch a revolutionary kind of contact lens. This lens featured new technology allowing it to hold the same amount of water as the eyeball itself, thus creating a level of comfort not previously experienced.
The assignment was two folded: One part was to represent these contact lenses typographically and visually in a compelling branded sales video. The second was to interview a group of scientists about their process in a documentary style film.
I created two films, both of which were showcased on screens to researchers, scientists, and sales people all over the world.