My Role: Creative Director + Designer
Studio: Sibling Rivalry
In partnership with Ford, we were asked to create branded content for 19 LED displays at the new Westfield Mall in downtown NYC. The content needed to demonstrate Ford’s leadership role in the future of mobility, as well drive foot traffic to the Ford Hub. Our solution was to create two unique campaigns, one graphic and bold, the other tactile and full of imagination. I creative directed both visions, from start to finish.
Director + ECD: Mikon Van Gastel
Lead Animators: Keith Yan, Justin Zurrow
Producer: JoJo Mu