Role: Assoc. CD/Project Lead, Designer
To celebrate the launch of chromebook, Google staged a takeover of 9 of Times Square's biggest screens for the Thanksgiving holiday weekend. A key platform of the "For Everyone" campaign, the event encouraged users to upload their own images along with a "For…" caption and find themselves, their friends, their family or their cat up onscreen.
Each of the 9 locations was a unique format, ratio and size. Part of the challenge was creating a consistent language of animation that could then be customized to take advantage of the different screens. The design had to be flexible enough accommodate both Chromebook messaging and user-submitted content.
Client: Google Creative Lab
ECD: Greg Hahn
Technical Director: Ken Tanable
Designers: Steve Fuller, Adam Grabowski
Animators: Gerald Soto, Dorian West, Andy Chung, Adam Grabowski, Aldo Gonzales, John Loughlin