Role: Project Lead: Creative Direction + Design
To celebrate the launch of the chromebook, Google staged a takeover of Times Square for 3 full days over thanksgiving weekend. My challenge was to create a consistent visual language and motion behavior that could be customized for each building/screen and flexible enough to accommodate graphics, messaging as well as user-submitted content. Partnering with a technical director, I led the creative from beginning to end- designing the look and overseeing motion across every deliverable..
Client: Google Creative Lab
ECD: Greg Hahn
Technical Director: Ken Tanable
Designers: Steve Fuller, Adam Grabowski
Animators: Gerald Soto, Dorian West, Andy Chung, Adam Grabowski, Aldo Gonzales, John Loughlin