Role: Project Lead: Creative Direction + Design
To celebrate the launch of chromebook, Google staged a takeover of 9 of Times Square's biggest screens for the Thanksgiving holiday weekend.
A key platform of the "For Everyone" campaign, the event encouraged users to upload their own images along with a "For…" caption and find themselves, their friends, their family or their cat up onscreen.
Each of the 9 locations was a unique format, ratio and size. Part of the challenge was creating a consistent language of animation that could then be customized to take advantage of the different screens. The design had to be flexible enough accommodate both Chromebook graphics and messaging as well as user-submitted content.
Client: Google Creative Lab
ECD: Greg Hahn
Technical Director: Ken Tanable
Designers: Steve Fuller, Adam Grabowski
Animators: Gerald Soto, Dorian West, Andy Chung, Adam Grabowski, Aldo Gonzales, John Loughlin