Role: Pitch Lead: Creative Direction + Design
Studio: Imaginary Forces
Designer: Huy Dang
We were asked to pitch on a new look for HBO that is simple, elegant...yet unexpected.
In this direction we start with a beautifully rendered object – abstract, yet organic in feeling. The object then unfolds, opens, rotates and folds back into itself, all the while revealing different pieces of imagery and footage on the surface.The motion is kept interesting slow motion, speed ramps, and jump cuts.