My Role: Creative Director + Designer
Studio: Sibling Rivalry
For this bold rebrand, we used the melodramatic movie titles as our jumping off point, employing the visual language of graphic movie posters. With custom typographic layouts and stylized imagery, we created an ownable and cohesive look that is both sophisticated and tongue-in-cheek.
To give the brand maximum flexibility, we designed a library of movie poster (end page) layouts that range from thrilling to poppy, and custom to automated, giving the brand room express themselves within a clear set of parameters.
Design: Lauren Hartstone, Damien Bastelica
Animation: Damien Bastelica, Cyprian Sadlon
Producer: Tracey McDonough