Visual Identity + Brand Film
My Role: Live Action Director + Creative Director
Studio: Sibling Rivalry Studio + BYT
VSPOT is a vaginal rejuvenation spa. It is a community and an opportunity for women to feel good again, and to regain the power, confidence and strength they deserve. Our challenge was to create a brand look and film that empathizes with vaginal issues, but also exudes the strength and modernity that is today’s woman.
To establish this brand, I interviewed a diverse range of women post baby, post cancer, post divorce, post menopause, for honest answers. We designed a logo thank is minimal and versatile with just the right amount of wink. The results are honest, funny, poignant, strong, and powerfully vulnerable.
Art Director / Designer: Elaine Park