My Role: Live Action Director
Production Company: Gretel
My goal was to represent congestion and relief with simple and beautiful visual metaphors.
Working with JWT, I came up with pages of ideas and narrowed them down to the most visceral and instantly recognizable. The edit proved to be just as important- I varied the pacing and juxtaposed scale and sound for a simple but interesting haiku like spot.
Gretel ECD: Greg Hahn
DP: Tim Ives