My Role: Live Action Director
Production Company: Gretel
My goal was to represent congestion and relief with simple and beautiful visual metaphors.
Working with JWT, we came up with hundreds of ideas and narrowed them down to the most visceral and instantly recognizable. The edit proved to be just as important- I varied the pacing and juxtaposed scale and sound for a simple but interesting haiku like spot.
Gretel ECD: Greg Hahn
DP: Tim Ives