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LAUREN HARTSTONE

  • Work
  • Live Action
  • MONTAGE
  • Info

Sudafed

Commerical
My Role: Live-Action Director
Studio: Gretel

My goal was to represent congestion and relief with simple and beautiful visual metaphors.

Working with JWT, I came up with pages of ideas and narrowed them down to the most visceral and instantly recognizable. The edit proved to be just as important- I varied the pacing and juxtaposed scale and sound for a simple but interesting haiku like spot.

Credits:
Agency: JWT
Gretel ECD: Greg Hahn
DP: Tim Ives
Edit: Cut + Run: Akiko Iwakawa

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