My Role: Live Action Director, Art Director + Designer
Co-Directed with: Michelle Dougherty
Studio: Imaginary Forces
Our task at Imaginary Forces was to take the previous UHC Health in Numbers campaign and elevate their message through cinematography and special effects.
The narratives needed to feel more emotional and filmic, while the data itself needed to feel more integrated with the live action. The end result is a visual unification of humanity and information, so that people can feel more secure and protected as a result of UHC's Health in Numbers policy.