My Role: Live-Action Director + Art Director
Studio: Imaginary Forces
Co-Director: Mark Gardner
The Canadian network “W” is a lifestyle destination, with a focus on beauty, style, home and food. Our challenge was to give W a new branded look that represents individual tastes and show how these expressions can come together with the help of friends and family.
Our solution was to create a package that revolves around continual change in a communal environment. Each ID is focused around a hero element that is central to home life and family interaction. As friends and family move through each scene, the objects and environment change and evolve over time.It is an eclectic mix of all of the different things that we like- from favorite foods and colors to furniture and textures.